A NEW DAILY RITUAL · COMING SOON

Simply
yourself.

Meet ZURELI. An understated deodorant collection designed around a calmer, more considered daily routine.

Discover the collection ↓

Brand name, packaging and product descriptions are preliminary and subject to final review.

ZURELIDEODORANTUNSCENTEDNET WT · TO BE CONFIRMED
ZURELIDEODORANTSANDALWOOD
VANILLANET WT · TO BE CONFIRMED
THE COLLECTION

Two ways to feel at ease.

A minimal approach to everyday care. Two versions, one thoughtfully simple aesthetic.

ZURELIDEODORANTUNSCENTEDNET WT · TBD

Sensitive Unscented

A fragrance-free concept for those who prefer their daily routine without added scent. Final formulation and labeling pending confirmation.

In development
ZURELIDEODORANTSANDALWOOD
VANILLANET WT · TBD

Sandalwood Vanilla

A warm scent direction combining sandalwood and vanilla. Final fragrance profile and formulation are still being evaluated.

In development
OUR APPROACH

Less noise.
More ritual.

Clean lines, a white oval silhouette and subtle rose-copper details. Designed to feel at home in your everyday routine.

Beautifully uncomplicated.

This is a visual preview of ZURELI, a proposed deodorant brand being developed by IS NOW LLC. Product performance claims, ingredients, weights, and launch details will be added only after verification.